2.4x qualified leads from LinkedIn
A founder-led content strategy paired with targeted ads doubled inbound demo requests.
Social Media Marketing
Build an audience that buys, not just follows
We design channel strategy, content systems, and paid campaigns around a single question: does this move the business forward, not just the follower count.
Benefits
Why strategy-led social outperforms posting for the sake of it
- ✓Brand authority.
Consistent presence that builds trust before the first sales call.
- ✓Qualified pipeline.
Content and ads aimed at people who match your ideal customer.
- ✓Lower ad costs.
Organic engagement improves the efficiency of every paid dollar.
- ✓Real reporting.
Metrics tied to pipeline and revenue, not vanity impressions.
Our Process
Strategy before a single post goes out
- ✓Audience & channel fit.
Identify where your buyers actually spend attention.
- ✓Content system.
Pillars, formats, and a calendar your team can sustain.
- ✓Paid amplification.
Targeted campaigns that extend the reach of what's working.
- ✓Report & optimize.
Monthly review against pipeline and revenue metrics.
Deliverables
What you'll receive
Channel strategy document
Platform priorities, positioning, and content pillars.
Monthly content calendar
Scheduled posts, creative assets, and copy ready to publish.
Paid campaign management
Audience targeting, creative testing, and budget optimization.
Monthly performance report
Engagement, reach, and pipeline-attributed results.
Tooling
Platforms we run campaigns on
Meta Ads Manager
LinkedIn Campaign Manager
Buffer
Canva
Google Analytics
Case Studies
Campaigns that moved pipeline
31% lower cost-per-acquisition
Creative testing and audience refinement across Meta cut acquisition costs within a quarter.
FAQs
Social media marketing, answered
LinkedIn is typically the highest-leverage channel for B2B, supplemented by X or YouTube depending on your buyer's habits - we validate this during the strategy phase rather than assuming.
We handle both - creative production and copywriting, or collaboration with your in-house content team using our calendar and briefs.
We track pipeline-attributed metrics - qualified leads, cost-per-acquisition, and revenue influence - alongside engagement as a leading indicator, never as the primary goal.